戰(zhàn)略管理精要（第3版）（英文版）簡介，目錄書摘
2020-02-10 14:26
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作者：京東
戰(zhàn)略管理精要（第3版）（英文版）
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內(nèi)容簡介: 《戰(zhàn)略管理精要 （第3版）英文版》簡潔、明了地討論了戰(zhàn)略管理領(lǐng)域核心和熱點問題，它不僅文風(fēng)輕松活潑，而且短小精悍，涵蓋了所有主要的戰(zhàn)略管理話題，囊括了現(xiàn)代和古典理論，提煉了該領(lǐng)域代表性學(xué)者的觀點，將當(dāng)前的分歧、觀點和實例有機(jī)地編纂在一起?！稇?zhàn)略管理精要 （第3版）英文版》以傳統(tǒng)的戰(zhàn)略管理過程模型、基于資源的戰(zhàn)略管理模型、深入討論了基于資源的理論、組織間利益相關(guān)者的關(guān)系、倫理和企業(yè)戰(zhàn)略、交易費用理論、代理理論、重構(gòu)、全球競爭、戰(zhàn)略聯(lián)盟等問題。此外，電子商務(wù)和新經(jīng)濟(jì)的話題也貫穿于全書的實例、概念、假設(shè)和推論中。
作者簡介:
目錄:THE STRATEGIC MANAGEMENT PROCESS
What Is Strategic Management?
External and Internal Environmental Analysis
Strategic Direction
Business and Corporate Strategy Formulation
Strategy Implementation and Control
Strategic Restructuring
Alternative Perspectives on Strategy Development
Determinism Versus Enactment
Deliberate Versus Emergent Strategy Formulation
Stakeholder Analysis and Management
The Resource-Based View of the Firm
Ethics and Social Responsibility
The Case for Going Global
Key Points Summary
References
THE EXTERNAL ENVIRONMENT
The Brcio-cultural Forces
Economic Forces
Technological Forces
Political/Legal Forces
The Task Environment
Competitive Forces
External Stakeholders and Environmental Uncertainty
Partnering with External Stakeholders
Strategic Groups
Key Points Summary
References
THE INTERNAL ENVIRONMENT AND STRATEGIC DIRECTION
The Internal Environment
The Chief Executive Officer
Boards of Directors and Agency Costs
Employees and Culturd
Internal Resources and Competitive Advantage
Assessing Internal Strengths and Weaknesses
Establishment of Strategic Direction
Organizational Mission
Business Definition
Organizational Vision
Purpose and Ethics
……
BUSINESS STRATEGY
CORPORATE STRATEGY
STRATEGY IMPLEMENTATION
STRATEGIC CONTROL AND RESTRUCTURING
STRATEGIES IN AN INTERNATIONAL CONTEXT
APPENDIX 1 PRERING A STRATEGIC ANALYSIS
What Is Strategic Management?
External and Internal Environmental Analysis
Strategic Direction
Business and Corporate Strategy Formulation
Strategy Implementation and Control
Strategic Restructuring
Alternative Perspectives on Strategy Development
Determinism Versus Enactment
Deliberate Versus Emergent Strategy Formulation
Stakeholder Analysis and Management
The Resource-Based View of the Firm
Ethics and Social Responsibility
The Case for Going Global
Key Points Summary
References
THE EXTERNAL ENVIRONMENT
The Brcio-cultural Forces
Economic Forces
Technological Forces
Political/Legal Forces
The Task Environment
Competitive Forces
External Stakeholders and Environmental Uncertainty
Partnering with External Stakeholders
Strategic Groups
Key Points Summary
References
THE INTERNAL ENVIRONMENT AND STRATEGIC DIRECTION
The Internal Environment
The Chief Executive Officer
Boards of Directors and Agency Costs
Employees and Culturd
Internal Resources and Competitive Advantage
Assessing Internal Strengths and Weaknesses
Establishment of Strategic Direction
Organizational Mission
Business Definition
Organizational Vision
Purpose and Ethics
……
BUSINESS STRATEGY
CORPORATE STRATEGY
STRATEGY IMPLEMENTATION
STRATEGIC CONTROL AND RESTRUCTURING
STRATEGIES IN AN INTERNATIONAL CONTEXT
APPENDIX 1 PRERING A STRATEGIC ANALYSIS
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